Welcome to the July Edition of Your South Florida Real Estate Insights!

As we move into the heart of summer, South Florida’s real estate market remains active, but strategic timing and smart planning are more important than ever. Whether you're buying, selling, or investing, this month presents a key opportunity to fine-tune your approach before the late-summer shift.

In this issue, we’re arming you with the tools to make informed moves in a competitive landscape. You'll get mid-summer strategies to stay ahead as a buyer, timely mortgage and financing tips, a July market pulse featuring hot spots across Davie, Weston, and Plantation, and answers to common questions we hear from local buyers and sellers.

Let’s dive into July’s updates and help you make confident, well-timed decisions in the South Florida market.

Summer Buyer Playbook

With July in full swing, timing and strategy can make or break your home search. Here’s how savvy buyers are staying competitive and focused during the hottest stretch of the season:

Stay Cool, Act Fast:

While summer listings are plentiful, many serious buyers have already made their moves. This opens the door for new opportunities, but it also means well-priced homes still move fast. Stay ready to tour, submit offers quickly, and lean on local guidance to spot under-the-radar deals.

Plan Around Travel & Timing:

Many sellers are traveling or relocating this month, which means more flexibility on closing timelines. If you're pre-approved and responsive, you could secure better terms or win over sellers simply by aligning with their preferred schedule.

Prioritize Energy-Efficient Features:

South Florida’s summer heat makes features like impact windows, insulated roofing, smart thermostats, and updated HVAC systems more appealing than ever. These upgrades not only add comfort but reduce long-term costs.

Understand Seasonal Pricing:

Home prices tend to peak in mid-summer before cooling in August. If you find the right fit now, don’t wait. A well-positioned offer in July can beat out less prepared buyers and lock in a property before back-to-school demand spikes again.

Mortgage & Financing Tips

Getting Financially Ready in a Competitive Market

The July market rewards buyers and sellers who are financially prepared. Here’s how to strengthen your position, no matter your goal:

Know the Rate Landscape:
As of July, mortgage rates are hovering around 6.25% with minor weekly fluctuations. Experts predict stabilization through late summer, but those looking to buy or refinance should still move decisively to lock in favorable terms before Q3 volatility.

Get Pre-Approved, Not Just Pre-Qualified:
A full pre-approval (with verified income, credit, and assets) gives you a stronger negotiating position and can make your offer stand out in multiple-offer situations.

Explore Down Payment Options:
IFrom conventional loans with 3–5% down to VA and FHA-backed programs, it’s worth revisiting your options, especially with many lenders offering summer incentives. First-time buyers may also qualify for local or state grants.

Think Beyond the Monthly Payment:
In addition to principal and interest, consider taxes, insurance, HOA dues, and maintenance. I’ll help you evaluate true affordability so you’re not caught off-guard post-closing.

Summer Market Pulse – July 2025
What’s Shifting in South Florida Right Now

The midsummer market in Broward County is dynamic, and July brings subtle shifts worth tracking. Here’s what we’re seeing on the ground:

Inventory Trends:
New listings are gradually slowing down after a busy May–June surge. However, active inventory in the $500K–$800K range remains healthy, especially in Davie, Pembroke Pines, and Sunrise. Expect increased competition for upgraded, move-in-ready homes.

Buyer Behavior:
We're seeing more cautious, deal-focused buyers. Cash offers are still strong, but buyers relying on financing are now negotiating more creatively, requesting rate buydowns, seller credits, or inspection repairs.

Rental Season Insights:

Short-term rental activity remains high, especially near beaches and attractions. Homes with ADUs, private access, or resort-style features continue to attract investor interest.

Neighborhood Highlights:

Davie: Larger homes with outdoor amenities are drawing family buyers.

Plantation: Inventory remains low, updated homes near schools are selling quickly.

Weston: Demand is steady, with school-related relocations pushing July sales.

FAQs - Buyers & Sellers

Your Real Estate Questions, Answered

Q: Is summer still a good time to buy, or should I wait until fall?
A: If you're ready, July can be an ideal time, with less buyer competition than spring, and some motivated sellers before the August slowdown. Fall can bring price adjustments, but selection is typically lower.

Q: Can I negotiate more during the summer?
A: Yes. While well-priced homes still attract attention, properties that linger often become more negotiable, especially as sellers look to close before the new school year or upcoming vacations.

Q: I want to sell but don’t want to move right away. Any tips?
A: Absolutely. Many buyers are flexible on closing or can agree to a post-occupancy arrangement. Let’s discuss ways to structure your sale while aligning with your moving timeline.

Q: What’s the #1 tip for buyers right now?
A: Preparation. Have your financing fully in place, work with a hyper-local agent (like me), and be ready to act quickly when the right home hits the market.

Click here for more Real Estate FAQs.

FEATURED LISTINGS

Mid-summer can be a golden opportunity. With some early competition fading and new listings still entering the market, it’s the perfect time to secure a home before school starts and fall activity picks up.

I’ll help you stay ahead with tailored searches, smart negotiation, and clear financing guidance to make your move count.

Find Your Dream Home

Sellers

This is when serious buyers are stepping forward, families finalizing summer plans, and relocators looking to settle in before the next season.

We’ll position your home with a targeted approach that maximizes its appeal, showcases its summer strengths, and gets you results before market momentum shifts.

Sell Your Home with Confidence!

Investors

Rental demand is peaking, and July is a prime time to evaluate properties with strong cash flow potential.

Whether you're targeting short-term vacation rentals or long-term value-adds, I’ll help you identify the right fit and navigate the numbers with confidence.

Explore Opportunities!

Share Our Newsletter

Know someone thinking abot buying, selling, or investing?

Pass this newsletter along to a friend, family member, or colleague who’s keeping an eye on the South Florida market. Real estate is better when we navigate it together, and the right information can make all the difference.

📲 Want more updates between issues? Follow me on [Facebook], [Instagram], and [LinkedIn], for real-time tips, new listings, and local insights.

Let’s stay connected, and I’ll be back next month with more expert guidance, fresh opportunities, and the latest from South Florida’s real estate scene.

I’m here to assist you with all your real estate needs. Feel free to reach out to me at any time.

Roger Averbuj

Broker | License ID: 3025119 | Company: Prestige Heritage Realty

Address: 5220 Davie Rd., Davie, FL, 33314, United States | Tel: +1(954) 663-8461 | Email: roger@prestigeheritagerealty.com

LinkedIn: Roger Averbuj | Facebook: Roger Averbuj Realtor | Instagram: Prestige Heritage Realty